About Us


Thank you for coming to see what we are all about, let me tell you a little bit about us :-)

I (Joanne) am the owner and have been in this industry for over 20 years.  In this time I have gained a wealth of experience and knowledge in Sugar Free and Low Carbohydrate foods.  We have been trading on Amazon for around 10 years now and have gained a large number of regular customers.  I decided it is time to start our own website.  For those of you who don't know how Amazon work, let me explain.. They take a large percentage of everything we sell on their platform which means we have to charge you more to make any profit.  They also like their sellers to include the postage charges in their price for each item so if you are purchasing more than one item you are paying postage multiple times.  We think this is unfair which is why we have started our own website where you only pay postage once.  We can also keep our prices lower as we do not have any Amazon Fees to pay. 

We have recently moved into a new warehouse and have 2 lovely ladies (Jude & Rose) who will be picking and packing your orders and dealing with any queries you may have.  

If you are local to us, you are welcome to come along and shop but please be aware that we operate out of a warehouse however you are free to browse at your convenience.  We like to meet our customers :-)

Unit 2-3 Elan Court
Norris Way
NN10 6BP